barkley gngd: freshfunk

Every year, BarkleyOKRP hosts a two-day event called Good Night Great Day to celebrate the past year’s accomplishments and to create new goals for the next year. The team was tasked with designing Barkley’s 2023 GNGD event, FreshFunk.

“It’s that smell, that itch, that burning in your belly and breaking of your brain that comes with something radically original.” The face of FreshFunk is the lead lemming, not a copycat but a leader. FreshFunk’s design system consists of bright, funky colors and gradients. Paired with bold type and icons, the team made GNGD 2023 a radically original event.