SALAD and go brand refresh

We refreshed Salad and Go’s brand to be more modern and confident. Using their current colors, we created gradients to add a touch of playfulness to the system. We helped the brand stand out more in the current market by refreshing their product photography; making it more enticing by focusing on the ingredients and having strong shadows. The updated visual identity was then used across various collateral: menus, OOH, clothing, etc.