Teach for america

Teach For America enters a new era in the commitment to educational equity with every student. We created a brand identity that visually communicates the purpose of TFA, illuminate the light in every learner.

The TFA spark symbolizes a fierce network of teachers and community members who unite to protect and nourish the light in every learner. The color palette is illuminative and inclusive, symbolizing the boldness of TFA. We bring student voices and teacher experiences into the heart of TFA by sourcing illustrations, icons, and handwritten quotes from students and teachers.